1. Lead with their question, not the technology

Don’t start with “In this article we cover Kubernetes autoscaling.” Start with the problem: “Why does your web service slow down at 10,000 users—and how to fix it.” That draws readers in. Then show how Kubernetes (or whatever tool) helps.

2. Show you’ve been there

One of the biggest ways to win trust is with experience. Drop a mini anecdote: “We pushed this change at 2 AM on production. It crashed one service but taught us a fallback trick we now use everywhere.” That kind of storytelling speaks volumes.

It also helps your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signal in Google’s lens. 

3. Make it scannable & mobile-friendly

On phones, each line is limited—so:

• Use bold or italics to call out key bits.

• Use bullet lists.

• Short paragraphs (1–3 sentences).

• Descriptive headings (“How to Store Images Efficiently” vs “Storage Tips”).

Also, assume images or code blocks load slowly—lazy load them. Speed matters: if your page stutters, people leave. And Google’s Core Web Vitals are now even more unforgiving. 

4. Use “Do / See / Learn” style for steps

This is one of my favorite tricks:

• Do: the command, snippet, or step.

• See: what you’ll see (screenshot, log, error).

• Learn: why it matters, common errors, alternatives.

For example:

Do: run npm run build --analyze
See: a bundle size chart in your terminal
Learn: this helps you spot which library is blowing up your bundle (spoiler: often it’s maps or charting libs).

This gives structure for readers who want to skim straight to the commands, and still gives depth for those who want to understand.

5. Back every claim with a stat or source

If you say that you want to write for technology,” you need to prove it. Here’s what real writers are doing:

• Use up-to-date industry stats.

• Use case studies (even small internal ones) as proof.

• Link to primary research or tools (not random blogs).

For example: “We cut TTFB by 200 ms by switching to HTTP/2 + server push” is stronger than “HTTP/2 is faster.”
And as mentioned earlier, Google wants original insight, not shallow summaries. 

6. Be cautious with AI content—but don’t avoid it entirely

AI is a powerful writing assistant, but:

• Don’t publish AI output verbatim.

• Always edit with your voice and context.

• Use AI for ideation, outlines, or draft polishing—not final publication.

If asked “Is AI allowed by Google?” The answer is yes—but only if the content is helpful, unique, and human-reviewed. 

7. Refresh content instead of always starting new

One of the big wins seldom talked about: update old articles. Tech evolves fast. If your “React performance tips” article is two years old, bits are stale.

Google’s helpful content approach rewards fresh, relevant updates. 
Plus, you don’t have to write 1000 words from scratch—just weave in new references, versions, audit metrics, or tools.

click here:https://www.searchengineinsight.com/write-for-us-technology/

Sample Outline for a Tech Article (using all 7 rules)

Here’s how I’d plan a 1,000-word tech article now:

1. Hook / Problem
   “Your NextJS page loads in 4 seconds on mobile. Why? Let’s fix it in half an hour.”

2. Why It Happens (brief) + Architecture picture
   Show dependencies, third-party scripts, images, etc.

3. Step 1: Audit (Do / See / Learn)
   Use Lighthouse, WebPageTest.
   Show output.
   Explain metrics.

4. Step 2: Optimize Images & Fonts
   Do: convert to modern formats, serve via CDN.
   See: file size drop, LCP improve.
   Learn: pitfalls with SVGs or font subsetting.

5. Step 3: Lazy load / code splitting
   Do: configure dynamic import or Intersection Observer.
   See: what modules load on scroll.
   Learn: balance between too many chunks vs big bundles.

6. Step 4: Monitor & iterate
   Do: deploy RUM (Real User Monitoring) tool.
   See: real metric trends post-deploy.
   Learn: you’ll catch regressions or new bottlenecks.

7. Case / mini story
   “We rolled this on our staging site. After image + code splitting, mobile LCP dropped from 3.8 s to 1.9 s. Support complaints about “sluggish scroll” dropped 35% in a week.”

8. Wrap / extra notes
   Edge cases, browser compatibility, tradeoffs.

9. Sources & suggestions
   Official docs, tools, sample repo.

Example Snippet with Voice

“One time, we thought we’d solved the slow load problem—then a user in Nigeria on 2G still got a 7s page. The culprit? A 3 MB polyfill we forgot to lazy load. Oops. Moral: test in real world conditions (slow network, old devices).”

That kind of honesty builds connection. You’re not pretending successes are perfect—you admit mistakes. That’s human. Readers trust that.

Final Thoughts (and a Little Pep Talk)

Writing about tech is more than showing how the code works—it’s showing why it matters. When you wrap instructions in stories, back them with data, present them in digestible form, and speak to one reader, your content becomes something people remember—and Google rewards that kind of depth and clarity.