Indonesia Esports Market

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Market Estimation & Definition

The Indonesia esports market was valued at approximately USD 11.75 million in 2024 and is projected to grow to about USD 18.54 million by 2032, at a CAGR of ~5.9% over the forecast period. 
Esports in Indonesia covers competitive video‐gaming events, professional teams, streaming viewership, in-game spend, sponsorships, and related monetisation models across mobile, PC and console platforms.

Market Growth Drivers & Opportunities

• Massive Gaming Population: An estimated ~79 % of Indonesians identify as gamers, with mobile gaming dominant—this provides a strong audience base for esports. 

• High Audience Engagement: Awareness of esports is extremely high (over 96 % familiarity) and more than half of the gaming population closely follows esports events. 

• Mobile-First Market: Titles such as PUBG Mobile, Free Fire and Mobile Legends: Bang Bang dominate, reflecting Indonesia’s mobile-gaming strength which translates into large esports audiences.

• Commercialisation Potential: Revenues from sponsorship & advertising, ticketing / merchandise, media rights and competitions offer commercial growth opportunities. 

• Growing Infrastructure & Ecosystem: Esports events, teams, venues and streaming infrastructure are gaining ground, providing a foundation for expanded monetisation and professionalisation.

What Lies Ahead: Emerging Trends Shaping the Future

• Expansion of Local Teams & Talent Development: Indonesian organisations (e.g., EVOS Esports, RRQ, Bigetron Esports) are strengthening their rosters and international engagement, raising the profile of the national esports ecosystem.

• Esports as Lifestyle & Culture: With high mobile penetration, long average session lengths and youth interest, esports is increasingly part of mainstream culture and lifestyle—leading to broader commercial appeal and brand engagement.

• Diversified Revenue Streams: Beyond tournament prize pools, growing emphasis is on media rights, streaming monetisation, branded content and in-game monetisation tied to esports events.

• Opportunities for Local Game Development: While imported titles dominate, there is a rising push to develop domestically-made games and esports titles, which could boost local revenue retention. 

• Esports Infrastructure & Education: Adoption of esports in educational programmes, dedicated venues, and broader institutional support could accelerate professional growth of the industry.

 Segmentation Analysis

According to available data, the Indonesia esports market segmentation includes:

• By Gender: Male gamers hold the largest share (~60 % in 2023) with a continuing growth trajectory.

• By Type: Categories such as hardcore gamers, casual gamers, mobile-first viewers, esports fans and non-gaming audiences. 

• By Revenue Model: Sponsorship & advertising; esports betting & fantasy sites; prize pools & tournaments; merchandise & ticketing. 

Country-Level Context: Indonesia

While this article focuses on Indonesia, it is worth noting the unique factors of this market:

• Strong mobile-first gamer population driven by affordable smartphones and expanding internet access.

• Young demographic profile, high engagement with gaming and esports culture.

• Potential challenge: revenue leakage, as much gaming and esports income flows to international titles and platforms rather than locally developed IP. 

• Infrastructure limits, such as venue scale, professional team development and monetisation models, create both a challenge and opportunity for growth.

Commutator (SWOT-Style) Analysis

Strengths

• Large, engaged gamer base and rising viewer interest in esports.

• Mobile dominance supports large-scale participation and audience reach.

• Growing commercial interest from brands seeking to leverage youth and digital audiences.

Weaknesses

• Relatively small base of local esports revenue compared to global peers.

• Heavy reliance on imported game titles and foreign platforms.

• Professional infrastructure, monetisation maturity and talent pipeline still developing.

Opportunities

• Development of local esports talent, teams and domestic game titles to capture more value.

• Expansion of sponsorship, media rights and streaming monetisation.

• Growth in regional tournaments, educational programmes and esports tourism.

Threats

• Competition from global markets and larger regional players attracting talent and investment.

• Regulation, infrastructure constraints or shifts in consumer behaviour could hamper growth.

• Saturation risk in mobile gaming and potential slowdown in audience growth if novelty fades.

Press Release Conclusion

The Indonesia esports market stands at an inflection point—valued at around USD 11.75 million in 2024 and projected to reach USD 18.54 million by 2032, with a CAGR near 5.9%. While still relatively modest in scale compared to global leaders, the combination of a massive gaming population, high viewer engagement, mobile‐first dominance and growing commercial interest positions Indonesia as a key expansion frontier in Southeast Asia.

For stakeholders—including game publishers, team organisations, brands, streaming platforms and event organisers—Indonesia offers meaningful opportunity: from monetising mobile gaming and esports culture, to developing local IP and professional competitive ecosystems. Success will hinge on capturing revenue locally, scaling infrastructure, and building sustainable business models that align with the unique demographic and technological landscape.

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