Market Overview

The South Korea advertising market size was USD 12.9 Billion in 2024 and is expected to grow to USD 22.9 Billion by 2033, with a CAGR of 5.93% during the 2025-2033 forecast period. Market growth is driven by increasing use of AI-driven content creation, rising demand for localized digital campaigns, and investments in data-backed marketing tools supporting sectors such as entertainment, finance, and e-commerce.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Advertising Market Key Takeaways

• Current Market Size: USD 12.9 Billion (2024)
• CAGR: 5.93% (2025-2033)
• Forecast Period: 2025-2033
• South Korea's advertising sector is undergoing an AI-driven transformation to automate campaign creation, monitoring, and optimization.
• In June 2025, companies like Cheil Worldwide and Innocean introduced AI systems automating key advertising processes.
• Localization of content is increasing, with companies focusing on aligning campaigns to local culture and current affairs.
• Dow Jones launched a Korean-language AI-powered newswire service in November 2024 serving the financial community.
• Investments in data-driven marketing tools are boosting advertising shares across entertainment, finance, and e-commerce sectors.

Sample Request Link: https://www.imarcgroup.com/south-korea-advertising-market/requestsample

Market Growth Factors

The South Korea advertising market growth is largely influenced by the rise of artificial intelligence in reshaping how advertising campaigns are created, monitored, and optimized. According to the report, agencies have heavily invested in proprietary AI platforms that reduce manual workloads and enhance creative precision. These platforms automate tasks such as visual generation, compliance auditing, and performance tracking, enabling faster execution and improved consistency. For example, in June 2025, leading firms Cheil Worldwide and Innocean deployed AI systems that automated major parts of the ad-making process, drastically reducing production costs and allowing increased focus on strategic storytelling.

Another significant growth driver is the demand for localized content. Audiences in South Korea increasingly expect campaigns that reflect their cultural values and current events. Advertisers have responded by developing platforms that combine data accuracy with speed, enabling real-time and informed ad placements. A notable development was Dow Jones’s launch of its Korean-language AI-powered newswire in November 2024, specifically designed for South Korea’s financial sector. This enabled advertisers to better understand market dynamics, improving targeting and campaign timing.

Additionally, growing investments in data-backed marketing tools are supporting expansion across key sectors such as entertainment, finance, and e-commerce. Companies are leveraging AI and data analytics to enhance campaign effectiveness and respond quickly to consumer behavior trends. This integration of intelligent automation and data-driven decision-making is helping South Korea emerge as a leader in advanced advertising technologies, driving sustained market growth from 2025 through 2033.

Market Segmentation

• Television Advertising

This segment covers advertisement delivery through broadcast TV channels, reaching a broad consumer base.

• Print Advertising
• Newspaper
• Magazines

Encompasses traditional print media targeting segmented audiences through newspapers and magazines.

• Radio Advertising

Audio-based advertising targeting local and regional listeners via radio frequencies.

• Internet/Online Advertising

Digital advertising on various online platforms offering targeted marketing opportunities.

• Mobile Advertising

Advertising delivered through mobile devices, capitalizing on increasing mobile internet usage.

• Outdoor Advertising

Comprises physical advertisements displayed in public spaces, including:

• Bill Boards
• Street Furniture
• Transit Advertising
• Other Mediums

These formats engage audiences outside digital or broadcast media to drive brand visibility.

Regional Insights

The Seoul Capital Area is the dominant region within the South Korea advertising market, driving the largest market share due to its status as the country’s economic and media hub. Other important regional markets include Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others. Although specific market shares or growth rates by region are not disclosed, the report highlights strong advertising activity concentrated in these areas.

Recent Developments & News

• July 2025: KT&G and PMI Korea intensified competition in the heated tobacco market through aggressive advertising. KT&G introduced a half-price device promotion, while PMI Korea expanded youth-focused experiential marketing at the Waterbomb Festival, boosting brand engagement and reshaping tobacco advertising strategies.
• June 2025: Coupang Play launched South Korea’s first free ad-supported streaming service with pre-roll and mid-roll ads, expanding digital advertising opportunities and impacting the streaming market dynamics.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note:

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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