The ketogenic diet market is a niche market which is gradually entering the mainstream. Ketogenic diet is low in carbohydrate, high in fat and moderate protein diet. It plays its role in improving insulin resistance, management of symptoms of chronic conditions. Elevation in the level of consumer awareness regarding the health benefits aligned with ketogenic diet is driving the market majorly.

The Ketogenic Diet Market is projected to grow from USD 11.093 Billion in 2023 to USD 17.2192 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.65% during the forecast period (2023 - 2032)

Obesity is reaching an epidemic stage and is among the principal risk factors of various cardiovascular as well as other metabolic disorders. Ketogenic diet is increasingly becoming a lifestyle regime of the health-conscious demographic. Keto diet aligns with the lifestyle goals of various weight watchers since it is proven to aid in weight loss. Moreover, ketogenic diet has also demonstrated its efficacy in the management of various disease conditions such as epilepsy or diabetes. Health practitioners are recommending ketogenic diets for patients who suffer from epilepsy, especially children. Various healthcare organizations are advocating the importance of weight management which has encouraged the adoption of ketogenic diet among consumers.

Capitalizing on the popularity of ketogenic diet, food manufacturers are developing keto-friendly food products to tap the consumer base practicing this health plan. Additionally, market players are indulging in marketing and promotional activities to increase the visibility of products which has boosted the growth of the ketogenic diet market. Moreover, keto-friendly diets are increasingly becoming available in food stores. Besides, the sale of keto-friendly products through various e-commerce platform has helped the market expand in size.  Availability of such products have made it easier to follow this diet trend and, in turn, raised the adoption of the diet.

The emergence of keto certifications has also reflected positively on the growth of the ketogenic diet market. Keto certifications appeal to consumers and also aid consumers find products which are suitable for a keto diet plan.

The growth of the ketogenic diet market might be met by some obstacles. The efficacy of ketogenic diet is still a much-debated topic. Ketogenic diet is effective in weight loss but can bring about various changes in the body's metabolism. It is associated with side effects such as keto flu, muscle cramps, low energy levels, nausea, dizziness, and others. Ketogenic diet is hard to follow and is not safe for patients with liver, kidney, pancreatic or other health problems.

Competitive Landscape

ketogenic diet market companies attempting to increase market demand Diet Darzee (India), Thrive Market (US), Nutricia (US), Lovegoodfats (UK), Perfect Keto (US), Keto Fridge (US), Keto and Company (US), Pruvit Ventures, Inc. (US), Nestle (Switzerland), and Ample Diets (US).

Segmentation

The global ketogenic diet market has been segmented based on product type and distribution channel.

By product type, the ketogenic diet market has been segmented into beverages, fruits and vegetables, nuts and seeds, meat, poultry, and eggs, seafood, and others.

By distribution channel, the ketogenic diet market has been segmented into store-based and non-store-based.

Regional Analysis

By region, the ketogenic diet industry research has been segmented into North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW).

North America accounts for the most significant share of the global ketogenic diet market. Escalated level of awareness among consumers and the easy availability of keto-friendly products due to the presence of various market players in the region are supporting the growth of the market. Moreover, high disposable income in the region acts as a growth enhancer.

Europe is pegged to be the second largest ketogenic diet market. High disposable income and increasing consumer awareness are augmenting the growth of the market.

Industry Updates

January 2019 - Garden of Life, a leading producer of certified USDA organic and non-GMO verified vitamins and supplements, announced the expansion of its Dr. Formulated brand with the launch of the first line of ketogenic products. The product line has been created in collaboration with America's leading neurologist, David Perlmutter, M.D.

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