United States of America – [21 August, 2025] – The Insight Partners is proud to announce its latest publication, “Teeth Whitening Market: An In-depth Analysis of Global Industry Trends, Share, Size, Growth, and Forecast 2023–2028.” The report provides a holistic view of the Teeth Whitening Market and highlights growth drivers, restraints, emerging trends, and opportunities shaping the industry.

Overview of Teeth Whitening Market

The Teeth Whitening Market is projected to grow from US$ 6,645.77 million in 2022 to US$ 8,556.57 million by 2028, at a CAGR of 4.3% during the forecast period. Growth is driven by rising awareness of oral hygiene, the increasing adoption of home teeth whitening kits, and technological advancements in whitening products. Additionally, the global boom in cosmetic dentistry is expected to further accelerate market expansion.

Key Findings and Insights

Market Size and Growth

• Forecast: Market value to surpass US$ 8.5 billion by 2028 at a CAGR of 4.3%.
• Key Drivers:
  • Rising awareness of oral hygiene and stain prevention.
  • Growing adoption of at-home whitening kits and strips.
  • Expanding cosmetic dentistry industry.
  • Product innovations by global leaders in oral care.

Market Segmentation

• By Product:
  • Whitening Toothpaste
  • Whitening Gels & Strips
  • White Light Teeth Whitening Devices
  • Others
• By Distribution Channel:
  • Offline
  • Online
• By Geography:
  • North America (US, Canada, Mexico)
  • Europe (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific)
  • Middle East & Africa (South Africa, Saudi Arabia, UAE, Rest of MEA)
  • South & Central America (Brazil, Argentina, Rest of South & Central America)

Spotting Emerging Trends

• Technological Advancements: Development of advanced whitening solutions such as 3D printing, whitening emulsions, bio-active mineral pastes, and LED whitening devices.
• Changing Consumer Preferences: Shift toward affordable, convenient at-home whitening solutions alongside professional treatments.
• Regulatory and Pandemic Impact: Increased emphasis on oral health during the COVID-19 pandemic has boosted demand for oral hygiene products, with studies highlighting the role of oral care in reducing viral load.

Growth Opportunities

• Expansion of cosmetic dentistry procedures globally.
• Rising demand in emerging economies for cost-effective whitening solutions.
• Increasing online product availability, driving direct-to-consumer sales.
• Product innovations, including dissolvable whitening strips and oxygen-based whitening formulas, creating new consumer adoption opportunities.

Conclusion

The “Teeth Whitening Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023–2028” report delivers critical insights for manufacturers, investors, and stakeholders. With comprehensive analysis of competitive dynamics, regulatory trends, and emerging opportunities, the report provides a roadmap for businesses to expand and strengthen their market presence.

Key Players Covered in the Report: Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble, Unilever, GlaxoSmithKline plc, CCA Industries, Supersmile, Henkel, and Church & Dwight Co., Inc.

About Us:

The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients get solutions to their research requirements through our syndicated and consulting research services. We specialize in semiconductor and electronics, aerospace and defense, automotive and transportation, biotechnology, healthcare IT, manufacturing and construction, medical devices, technology, media and telecommunications, and chemicals and materials.