The 19th century marked a significant shift in the perception of makeup, particularly with the rise of the Victorian era. The case began to feature brighter colors and more diverse formulations, as cosmetics became more accessible to the general public. This period saw the introduction of commercial makeup products, leading to the creation of more standardized eyeshadow cases that catered to a wider audience. The case became a staple in women's beauty routines, symbolizing a newfound freedom of expression.

The mid-20th century brought about a revolution in makeup, largely influenced by Hollywood glamour. Icons like Marilyn Monroe and Audrey Hepburn popularized bold eye looks, and this small container adapted to these trends. Makeup brands began to produce compact, portable eyeshadow cases that allowed users to carry their favorite shades with them. This era saw the introduction of the iconic "palette," where multiple colors were housed in a single eyeshadow case, making it easier for users to experiment with different looks.

In recent decades, the case has continued to evolve, reflecting the rise of social media and the beauty influencer culture. Today, they come in various shapes, sizes, and designs, catering to a diverse range of preferences. Brands now offer customizable eyeshadow cases, allowing users to select their favorite shades and create personalized palettes. The emphasis on individuality has transformed this small container into a canvas for self-expression, where users can curate their unique makeup collections.

Moreover, the modern eyeshadow case often incorporates innovative features such as magnetic closures, mirrors, and eco-friendly materials. As sustainability becomes a priority for consumers, many brands are designing eyeshadow cases that are not only functional but also environmentally friendly. This shift towards sustainable practices reflects a growing awareness of the impact of beauty products on the planet.