Apple has stunned both the tech and fashion worlds by unveiling its newest accessory — the iPhone Pocket, a stylish, wearable bag designed in collaboration with the legendary Japanese fashion house ISSEY MIYAKE. This small, elegant textile pocket is not just a bag — it’s Apple’s latest experiment in blending technology, design, and lifestyle.

The iPhone Pocket represents Apple’s first true venture into the high-fashion accessory space, stepping beyond gadgets and cases into something closer to wearable art. Inspired by ISSEY MIYAKE’s “A Piece of Cloth” design philosophy, the bag is minimalist, functional, and deeply rooted in modern aesthetics.

What Exactly Is the iPhone Pocket?

At its core, the iPhone Pocket is a premium fabric pouch designed specifically to carry your iPhone, but flexible enough to hold other small essentials such as AirPods, cards, or keys. It comes in two styles — a short strap version meant for hand or wrist use, and a long strap version that can be worn crossbody like a sleek fashion bag.

Unlike traditional leather or plastic phone carriers, the iPhone Pocket uses 3D-knitted Japanese fabric — soft, durable, and stretchable. The open-mesh weave subtly reveals the device inside, making it both functional and visually striking.

Apple says the goal is to create “an additional pocket” — a simple but beautiful way to keep your iPhone close without sacrificing style.

Design Meets Innovation

The iPhone Pocket is a direct reflection of ISSEY MIYAKE’s signature approach — clean lines, futuristic minimalism, and fabric that transforms form through movement. Each bag is knitted in Japan using precision 3D technology, ensuring zero waste in production and consistent quality across every piece.

The material composition includes a blend of polyester, nylon, and polyurethane, giving the pouch flexibility and resilience. The design stretches to accommodate your phone snugly while maintaining its shape when empty.

Color Options:

Apple has offered an impressive range of shades for fashion lovers:

• Short Strap Version: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.

• Long Strap Version: Sapphire, Cinnamon, and Black.
  
  

These colors are designed to complement Apple’s latest iPhone palette — another subtle nod to Apple’s meticulous design coordination.

Comfort, Versatility, and Style

The iPhone Pocket isn’t just a pretty accessory; it’s versatile.

• The short strap model can be worn around the wrist, carried by hand, or tied to a tote bag for a touch of color and function.

• The long strap model lets you wear your phone crossbody, turning it into a wearable statement piece.
  
  

Because it’s made of flexible textile, the bag naturally adapts to movement — making it ideal for those who want a blend of comfort and elegance while staying hands-free.

A Fashion Collaboration with Deep Roots

Apple’s choice to partner with ISSEY MIYAKE is no coincidence. The connection between the two brands dates back decades — most notably to Steve Jobs, who famously wore Miyake’s black turtlenecks for years.

This collaboration feels like a poetic continuation of that shared history — merging Apple’s philosophy of simplicity and functionality with Miyake’s tradition of innovative textile design. The result is not a tech gadget, but a symbol of wearable sophistication.

According to Apple’s official statement, “The iPhone Pocket is a beautiful way to wear and carry iPhone — a design that complements your lifestyle.”

Pricing and Availability

The iPhone Pocket officially launches on November 14, 2025, and is available in limited quantities through Apple Stores and online.

• Short Strap Version: $149.95 USD
  
  

• Long Strap Version: $229.95 USD
  
  

In Europe, the pricing starts at €159.95 for the short model and €249.95 for the long one. Apple has confirmed that the product will be available in the U.S., Japan, U.K., China, South Korea, France, Italy, and Singapore, with more regions possibly following if demand continues.

Given Apple’s “limited-edition” statement, the product is expected to sell out quickly — much like the company’s previous collaborations with luxury brands such as Hermès for the Apple Watch.

Who Is It For?

Apple’s new bag clearly targets users who see their iPhone not just as a device, but as a fashion statement. It’s for those who want to carry their phone elegantly — whether attending events, walking through city streets, or simply expressing individuality through style.

Tech analysts believe the iPhone Pocket also signals Apple’s strategic move to blur the line between technology and wearable fashion, creating lifestyle extensions that fit seamlessly into everyday life.

Reactions from the Fashion World

The global fashion community has responded with excitement — and curiosity.

• Vogue called it “a moment where fashion meets function in pure Apple style.”

• Business Insider described it as “a minimalist accessory that redefines how we think about carrying our devices.”

• Some critics, however, raised eyebrows at the price tag, noting that “for $230, you could buy a mid-range smartphone rather than a bag for one.”

Still, fans of Apple and Miyake see the product as a collector’s item — one that embodies craftsmanship, creativity, and cultural crossover.

Pros and Cons

✅ Pros:

• Elegant, modern design with artistic roots.

• Lightweight, flexible, and comfortable for daily use.

• Wide color range and two carrying styles.

• Eco-conscious 3D-knitted production.

• A perfect blend of tech and fashion identity.
  
  

❌ Cons:

• Limited protection compared to hard phone cases.

• Premium pricing ($150–$230) may deter casual buyers.

• Limited storage space — just enough for essentials.

• Not waterproof or rugged, so not ideal for rough use.

Why the iPhone Pocket Matters

The iPhone Pocket is more than a stylish accessory — it represents Apple’s next step into wearable design culture. Just as the Apple Watch transformed timepieces into tech statements, this bag turns the everyday act of carrying a phone into a fashion experience.

It redefines what an accessory can be — not merely functional, but expressive. The bag’s soft geometry, adaptable material, and sculptural silhouette suggest that Apple is continuing to expand its definition of technology beyond screens and silicon.

Final Thoughts

With the iPhone Pocket, Apple has once again shown its ability to surprise the world — not with a gadget, but with a piece of art you can wear. It’s elegant, minimal, and unmistakably Apple: a product that feels luxurious without being loud.

Whether you see it as a high-fashion collectible or an extravagant pouch, one thing is clear — it reflects the evolving identity of Apple as a brand that celebrates creativity as much as technology.

In a world obsessed with innovation, Apple’s latest creation is a reminder that simplicity can still be revolutionary.