IMARC Group has recently released a new research study titled “United States Blueberry Market Size, Share, Trends and Forecast by Application, Distribution Channel, Packaging Type, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States blueberry market size was valued at USD 3.49 Billion in 2024 and is projected to reach USD 5.57 Billion by 2033, exhibiting a CAGR of 5.16% over the forecast period from 2025 to 2033. This growth is driven by increased demand for healthy foods, expansion of processed and packaged blueberry products, domestic production growth, rising online and direct-to-consumer sales, and the adoption of sustainable farming practices. These factors ensure year-round supply, ease of consumer access, and market expansion.

Study Assumption Years

●     Base Year: 2024

●     Historical Year/Period: 2019-2024

●     Forecast Year/Period: 2025-2033

United States Blueberry Market Key Takeaways

●     Current Market Size: USD 3.49 Billion in 2024

●     CAGR: 5.16% from 2025 to 2033

●     Forecast Period: 2025-2033

●     Expanding blueberry cultivation in states like California, Oregon, Washington, Georgia, and Florida ensures year-round supply.

●     Innovations in precision agriculture, irrigation, and sustainable farming enhance productivity while reducing costs.

●     E-commerce and direct-to-consumer sales channels via platforms like Amazon Fresh, Walmart+, and Instacart are transforming product distribution.

●     Increased organic and regenerative farming practices expand consumer access to high-quality blueberries.

●     Enhanced packaging, such as Pearl Sort's Blue Pearl sorter, is revolutionizing the blueberry packaging sector.

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Market Growth Factors

Rising interest in nutrient-rich, healthy foods is boosting United States blueberry market demand, driving growth not only in fresh berries but also in processed and packaged blueberry products across the country. Increasingly, consumers may purchase and use freeze-dried blueberry powders and purees in products. The processed blueberry is increasingly used in bakery, dairy, confectionery, breakfast cereals, protein bars, energy drinks and flavored waters. Growth in consumption of RTD products and functional snack foods supports demand for blueberries and provides a strong growth market for the fruit.

Domestic production and supply-chain efficiencies have also contributed, with cultivation in major U.S. states such as California, Oregon, Washington, Georgia, and Florida, allowing blueberries to be sold year-round. Precision farming, irrigation, and controlled-environment agriculture technologies are driving blueberry yields up and minimizing environmental impacts while efficiencies in cold chain logistics operations, packaging, and shelf life technologies have increased blueberry distribution around the country. The market is further supported by government-funded research projects and cooperatives of growers who work together to stabilize prices.

E-commerce and DTC sales for fresh and frozen blueberries are increasing, with delivery services such as Amazon Fresh, Walmart+, and Instacart delivering quality fresh premium blueberries and healthy foods to busy consumers' doors. Other important components of premium e-commerce market strategies include farm-to-table subscription services, specialty niche and organic packages, and meal kits. Market players are utilizing digital marketing strategies, pooling campaigns with influencers, and using personalization to increase engagement. New technologies, such as contactless shopping and home delivery services, are also used, easing the market's expansion.

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Market Segmentation

Analysis by Application:

●     Food Industry: Dominates due to rising demand for processed and frozen blueberries in bakery, confectionery, cereals, and snack foods. Blueberries add natural sweetness and antioxidants, enhancing appeal in muffins, granola bars, jams, and sauces.

●     Beverages Industry: Growing blueberry use driven by demand for functional and plant-based drinks including smoothies, flavored waters, sports drinks, and herbal teas. Blueberry extracts, concentrates, juices, and alcoholic beverage flavors are increasingly popular.

●     Pharmaceutical Industry: Blueberry-derived compounds are used in nutraceuticals, dietary supplements, and medicinal products for cognitive, cardiovascular, anti-inflammatory, and preventive health benefits.

●     Cosmetics Industry

●     Agricultural Industry

Analysis by Distribution Channel:

●     Supermarkets and Hypermarkets: Hold the largest share due to wide product variety, bulk purchases, and promotional strategies. Leading chains include Walmart, Kroger, and Costco.

●     Convenience Stores: Significant share driven by on-the-go snacking trends and demand for grab-and-go healthy options; retailers include 7-Eleven, Wawa, and Sheetz.

●     Online Retail: Rapidly growing share due to e-commerce and DTC models offering home delivery and specialty varieties.

●     Specialty Stores

●     Others

Analysis by Packaging Type:

●     Cans: Popular for long shelf life and convenience in baking, desserts, and preserves; value supported by BPA-free and sustainable packaging advances.

●     Cartons: Dominate fresh blueberry segment with eco-friendly, breathable packaging that maintains quality; preferred by retailers focused on sustainability.

●     Bags: Lead in frozen blueberry market due to resealable, portion-controlled packaging favored for smoothies, baking, and meal prep; sustainability innovations contribute to growth.

●     Plastic Containers

●     Cups

●     Tubs

Regional Insights

The Northeast drives the U.S. blueberry market with strong consumer demand in cities like New York, Boston, and Philadelphia. Local sourcing from New Jersey, known as the "Blueberry Capital of the World," supports the region. It benefits from a robust food processing industry creating blueberry snacks, bakery items, and beverages. Well-developed cold storage infrastructure ensures year-round supply. This regional strength aligns with consumer preference for fresh and organic blueberries.

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Recent Developments & News

In June 2024, Naturipe Farms announced the launch of a new premium-quality blueberry variety in its Sweet Selections line with exceptional flavor characteristics. In July 2024, AC Foods introduced Betterful, a brand of organic-certified, regenerative blueberries focused on rebuilding functional landscapes and recovering natural resources. These announcements highlight innovations in product offerings and sustainability within the U.S. blueberry market.

Key Players

●     Driscoll’s

●     Naturipe Farms

●     Hortifrut

●     Rainier Fruit

●     Wish Farms

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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