IMARC Group has recently released a new research study titled “South Korea Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Wellness Tourism Market Overview

The South Korea Wellness Tourism Market size is projected to grow at a CAGR of 7.03% during the forecast period 2025-2033, with a market size valued at 3,699 million USD in the base year 2024. The market growth is driven by increasing awareness of health and well-being, a rise in luxury hotels and resorts offering spa and yoga facilities, and a growing demand for balanced and nutritious meals among travelers. This trend underscores the expanding focus on wellness tourism in South Korea.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Wellness Tourism Market Key Takeaways

• Current Market Size: 3,699 million USD (2024)
• CAGR: 7.03% (2025-2033)
• Forecast Period: 2025-2033
• Growing focus on balanced and nutritious meals is strengthening market growth.
• Increasing number of luxury hotels and resorts with spa centers and yoga studios is a major growth driver.
• Rising demand for wellness retreats as a stress reduction method offers a positive outlook.
• Adoption of rigorous hygiene and safety protocols by wellness destinations to attract travelers supports market expansion.
• Growing preferences for AI-driven wellness programs and VR relaxation experiences bolster the market.
• Expansion of eco-friendly and socially responsible initiatives in wellness tourism is influencing growth positively.

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Market Growth Factors

The rising focus on balanced and nutritious meals among the South Korean population is significantly strengthening the wellness tourism market in the country. This trend is encouraging travelers to seek health-conscious culinary experiences, alongside other wellness activities, thus driving the demand for integrated wellness tourism services. The proliferation of luxury hotels and resorts equipped with spa centers and yoga studios further fuels this growth by providing an appealing environment for wellness seekers to rejuvenate.

Escalating demand for wellness retreats as a means of stress reduction is another critical growth factor shaping the market. Wellness tourism offers various activities such as spa and meditation retreats, holistic therapies, and mindful workshops, which serve as effective strategies for stress management. This demand is supported by increasing awareness regarding health issues and the importance of maintaining physical, mental, and emotional well-being, creating lucrative opportunities for industry investors.

The adoption of wellness destinations prioritizing rigorous hygiene and safety protocols to attract tourists has become vital amid ongoing health concerns. Additionally, growing preferences for technologically enhanced wellness experiences, such as artificial intelligence-driven wellness programs and virtual reality relaxation experiences, are bolstering the market's appeal. Coupled with the increasing availability of wellness-focused amenities and customized wellness tourism packages, these factors collectively drive the positive trajectory of the wellness tourism market in South Korea.

Market Segmentation

Travelers Type Insights:

• Primary: The segment includes travelers primarily focused on wellness tourism as a key objective of their trip.
• Secondary: This segment covers travelers who engage in wellness tourism activities incidentally or alongside other travel purposes.

Service Type Insights:

• Transport: Services involving travel logistics for wellness tourists.
• Lodging: Accommodation offerings including hotels and resorts with wellness facilities.
• Food and Beverage: Provision of balanced and nutritious meals catered to wellness-focused travelers.
• Shopping: Retail services targeting wellness-related products.
• Activities and Excursion: Includes spa retreats, yoga, meditation, and holistic therapies.
• Others: Other ancillary services supporting wellness tourism.

Location Insights:

• Domestic: Wellness tourism activities and services within South Korea.
• International: Wellness tourism services catering to international travel.

Regional Insights

The South Korea Wellness Tourism Market analysis includes key regional markets such as Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others. The report provides regional market breakdowns but does not specify exact statistics like market share or CAGR per region. These comprehensive regional insights facilitate targeted strategies for stakeholders.

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