Reviving National Pride The Rise and Fall of Double Seven

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2025-10-03 13:21:41

In 1977, the Indian government launched Double Seven as a response to Coca-Cola’s exit from the country. This bold move marked a turning point in India’s Cola Revolution, as the government sought to establish a homegrown alternative to international soft drinks. Double Seven represented not just a beverage but also the vision of economic self-reliance and national pride....

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