Why BANT No Longer Defines the Modern Buyer’s Journey

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2025-11-05 07:28:12

BANT has long been a cornerstone of B2B sales qualification. Standing for Budget, Authority, Need, and Timeline, it provided sales teams with a structured framework to determine which leads were worth pursuing. For many years, BANT was the go-to methodology for prioritizing prospects, enabling reps to focus on the opportunities most likely to convert. However, the modern buyer’s journey...

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