Understanding Account-Based Marketing (ABM) for Better ROI

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2025-11-13 09:59:28

The evolution of B2B marketing has led businesses to adopt more focused and personalized approaches that drive measurable growth. One of the most effective methods gaining global attention is Account-Based Marketing (ABM). Account-Based Marketing is a strategic process where companies target specific high-value accounts rather than casting a wide marketing net. By aligning sales and marketing...

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