Mastering B2B Marketing Attribution with a Customer Data Platform...

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2026-01-09 16:51:41

Mastering B2B Marketing Attribution with a Customer Data Platform (CDP) for B2B

One of the most persistent challenges in the enterprise sector has been accurately measuring the impact of marketing on revenue, but the Customer Data Platform (CDP) for B2B has finally provided a solution. At Acceligize, we recognize that B2B buying journeys are rarely linear and often involve dozens of touchpoints across multiple channels and stakeholders. In 2025, relying on outdated...

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