Leveraging Influencers to Shape Invisible Buyer Journeys in 2025

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2026-01-14 13:31:31

In 2025, B2B buyers conduct much of their research in private, untrackable spaces, making traditional marketing less effective. To remain visible and influential, marketers must focus on Invisible Buyer Journeys and strategically leverage influencers to guide prospects through hidden paths. Understanding the Influence of Peers Invisible Buyer Journeys are heavily shaped by peer recommendations,...

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