How to Choose the Right Customer Data Platform for Your Business

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2026-02-15 13:55:06

In today’s digital-first economy, businesses don’t struggle with a lack of data — they struggle with disconnected data. Customer information lives in CRMs, email tools, analytics dashboards, social platforms, help desks, and eCommerce systems. The result? Fragmented insights and inconsistent customer experiences. This is where a Customer Data Platform (CDP) becomes essential....

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